Strategic Frameworking, Inc.

“Sure, SFI does deep, intensive, insightful research. Our difference is in linking that insight to compelling brand and business strategies. A lot of marketing, and hence marketing research, is based on asking the wrong questions. Wrong premises. Wrong framework. What we do is focus on finding the right questions and then identify meaningful and powerful business directions which answer those questions.”

Consulting
Research
Creative

SFI’s product is strategically focused marketing direction. Our consulting services translate research-based insight into successful business strategies for:

New business development, including new product exploration and brand extendibility,
Company and agency alignment on brand positioning development,
Management process consultation for business redefinition/restaging, including process facilitation.

The strategic marketing directions we develop for our clients are grounded in field research. To generate effective, targeted solutions, we use a whole array of qualitative research tools, including:

Focus groups,
In-depth individual interviews,
Ethnographic studies,
Psychological review and analysis of historical research and marketing efforts.

In the context of our brand consulting services, SFI provides communications testing, including creative/copy generation through storyboarding and ad/pre-ad development. Creative generation allows us to test and demonstrate conceptual approaches that are supported by our qualitative research for appropriately positioning your brand.