Strategic Frameworking, Inc.

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A Wide Range

SFI works with a wide range of companies in diverse industries, including packaged goods, food services, healthcare, communications, technology and financial services. We have developed communications strategies in mayoral, gubernatorial and senatorial campaigns and conducted ground-breaking research on voter disaffection. We have also worked with national, not-for-profit organizations on the development of their core communications and mission statement strategies to enable wholesale redirection of the enterprise. Our relationship with many of these companies has extended for periods of more than 15 years.

Anheuser-Busch
Red Wolf brand development and introduction

AT&T
True Voice positioning

Busch Entertainment Group
Busch Gardens national positioning

Center for National Policy
Voter disaffection

Colgate-Palmolive
Colgate Total positioning and market introduction

Crystal Light
Marketing development and introduction

Doritos
Global positioning plan

KFC
Business turnaround strategy

Microsoft
NT business development

New York State Democratic Committee
Hillary Rodham Clinton senate race

Ortho-Biotech
Communication positioning for Procrit brand

Pillsbury
Restaging of prepared dough business

Saint Louis Bread
Renaming and development of new Panera Bread identity

Taco Bell
Value Meal introduction

The March of Dimes
Identity and mission repositioning/restaging

VoiceStream/T-Mobile
Brand positioning and marketing development

West Virginia State Democratic Committee
Jay Rockefeller senate race

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