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“There are a lot of people out there — good people — performing ‘consumer insight’ work. By consumer insight, we mean research that delivers summary content: ‘What’s important to consumers is... .’ At SFI, consumer insight is where we begin our work, not where we end it. We provide creative and strategic insight. Not just reporting on the marketplace, but delivering business strategy as well: ‘Here’s what is important to consumers and here’s how brands can have power, appeal and meaning in their lives.’” |
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SFI specializes in strategic brand development for both established and emerging companies, from Fortune 500 international brands to start-up dotcoms. As a marketing consulting and research firm, SFI has an extensive track record in both B2C and B2B brand marketing, from articulation of brand identity to specific product positioning initiatives. We are a full-service brand marketing supplier with experience in all aspects of qualitative research, including consumer insights, brand identity, positioning, brand extendibility and implementation in organizational culture.
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